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Scenic operates at the luxury end of river cruising and is particularly known for combining upscale ships with an unusually inclusive fare.
The company's European river vessels are called Scenic Space-Ships, and the experience is built around luxury accommodations, butler service, premium beverages, dining and extensive sightseeing.
Scenic's higher initial fare makes the most sense when travelers look at what is included, rather than comparing only the advertised cruise price.
Cruise Style: Luxury, highly inclusive river cruising
Best Known For: Scenic Space-Ships, butler service, Scenic Freechoice and Scenic Enrich
Destinations: Europe and Southeast Asia
Atmosphere: Upscale, contemporary and relaxed
Dining: Multiple included dining experiences
Beverages: Premium beverages included throughout the day, with limited exceptions
Shore Excursions: Scenic Freechoice and Scenic Enrich
Gratuities: Included
Bicycles: E-bikes available on applicable European itineraries
Wi-Fi: Included
Scenic was established in Australia in 1986.
The company first developed its reputation through escorted touring before expanding into river cruising.
That touring heritage remains important because Scenic places substantial emphasis on what passengers experience ashore.
Scenic entered European river cruising in 2008 and developed its vessels around the concept of the Scenic Space-Ship.
Over time, the company expanded across the Rhine, Main, Danube and other European waterways and developed purpose-built vessels for destinations such as France and Portugal.
Scenic also expanded into Southeast Asia with a much smaller river ship designed specifically for the Mekong.
The company's river product became increasingly inclusive, incorporating beverages, gratuities, excursions and butler service into the fare.
Today, Scenic also operates luxury expedition yachts, but European river cruising remains an important part of the company's travel portfolio.
The clearest difference is how much is included.
Scenic generally incorporates expenses that may be charged separately on other river cruise lines.
These can include:
This means a Scenic cruise should not be compared with a less-inclusive cruise solely on initial fare.
Scenic's Rhine itineraries combine castles, vineyards and historic communities across Switzerland, France, Germany and the Netherlands.
The Main connects the Rhine and Danube and is featured on longer Scenic journeys through Central Europe.
Scenic offers extensive Danube programs incorporating cities such as Vienna and Budapest with smaller Central European destinations.
Selected Scenic itineraries incorporate the Moselle's vineyards, wine villages and historic towns.
Scenic's Seine cruises combine Paris with Normandy, art, French history and countryside.
Southern France is particularly well suited to Scenic's emphasis on food, wine and cultural experiences.
Scenic explores the Garonne, Dordogne and Gironde waterways around Bordeaux, with wine and French culture playing major roles.
Scenic uses a smaller purpose-built vessel on Portugal's Douro.
Scenic's Southeast Asian program explores Cambodia and Vietnam aboard a substantially smaller vessel designed for the Mekong.
Scenic generally prices above premium river cruise companies.
Depending upon itinerary, season and promotion, shorter European cruises can start in approximately the $4,500 to $6,000 per-person range, while premium suites, longer journeys and specialty destinations can cost substantially more.
The critical question is not simply:
“How much does Scenic cost?”
It is:
“How much will the complete vacation cost after everything I expect to purchase is included?”
Typical European Scenic river cruise inclusions can include:
Certain very high-end wines and spirits may fall outside the standard beverage inclusion
Dining is an important part of Scenic's luxury positioning.
Depending upon the ship and suite category, passengers can experience several styles of dining ranging from casual meals to more intimate multi-course experiences.
Regional cuisine and ingredients are incorporated into menus.
The experience is designed to feel more varied than simply eating every meal in one main restaurant.
One of Scenic's most recognizable accommodation features is the Scenic Sun Lounge.
Rather than permanently dedicating floor space to an exterior balcony, many Scenic suites use a window system that allows passengers to transform part of the room into an open-air environment.
Close the window and the space becomes part of the interior cabin.
Open it and passengers can enjoy fresh air and river views.
Accommodation sizes and amenities vary substantially by category.
Butler service is available throughout the suite categories, although the exact services provided can vary.
This is one of the most important decisions when selecting a river cruise cabin.
River cruises are destination intensive. On many days passengers leave after breakfast and spend a large portion of the day ashore.
If you expect to participate in most excursions, you may find that a Standard or French Balcony stateroom gives you everything you need.
On the other hand, travelers who enjoy sitting privately outside with coffee in the morning or watching castles and vineyards pass may find a full veranda well worth the additional expense.
There is no universally correct choice.
Consider how you actually travel before spending the money to upgrade.
Scenic uses two important concepts ashore.
Freechoice gives passengers different included ways to explore.
Experiences can focus on:
Scenic Enrich provides special cultural experiences arranged for Scenic guests.
These may involve private performances, unusual venues or experiences that go beyond conventional sightseeing.
European Space-Ships provide fitness and wellness facilities, and e-bikes are available on many itineraries.
Scenic Freechoice can also include more active sightseeing options.
The emphasis is not as heavily centered on wellness as AmaWaterways, but travelers who want activity do not necessarily have to spend every day on conventional motorcoach and walking tours.
Despite its luxury positioning, Scenic generally maintains a relaxed atmosphere.
The ships may include:
Some vessels also feature amenities such as a Salt Therapy Lounge.
Evenings remain much quieter than on large ocean cruise ships.
Scenic's European vessels are known as Space-Ships.
Most central European ships follow a similar design philosophy, with relatively low passenger counts, balcony-style suites, multiple dining experiences and extensive public spaces.
Scenic also uses smaller purpose-built vessels where local river conditions require them.
The Douro fleet is smaller than the central European ships, while Scenic's Mekong vessel creates an even more intimate experience.
For most travelers, the river, itinerary and suite category should drive the decision more than the name of an individual European sister ship.
Viking is generally a premium destination-focused product with fewer inclusions.
Scenic operates at a higher level of luxury and generally incorporates more beverages, gratuities and services into the fare.
AmaWaterways places particularly strong emphasis on active excursions, cycling, wellness, food and wine.
Scenic places greater emphasis on luxury, inclusiveness and service.
Both operate in the luxury segment.
Scenic generally presents a more contemporary design aesthetic, while Uniworld intentionally gives individual ships highly distinctive boutique-hotel-style interiors.
Both provide highly inclusive luxury experiences.
Scenic places more emphasis on its onboard luxury product and butler service.
Tauck's identity is more closely connected to its century of guided touring and extensive shore program.
Yes.
Scenic operates firmly in the luxury segment.
Its combination of extensive inclusions, premium beverages, butler service, suites, dining and special shore experiences distinguishes it from standard premium river cruising.
Yes, particularly for travelers already accustomed to upscale or luxury travel.
The Rhine and Danube are excellent first choices because they combine famous cities, historic towns and scenic cruising with the complete Scenic European product.
Scenic describes its river product as all-inclusive, with most major onboard expenses and sightseeing incorporated into the fare.
Yes. Gratuities are included onboard and ashore.
Premium beverages are generally included throughout the day, with limited exceptions for particularly high-end selections.
Yes, although the specific services available can vary by suite category.
Yes. Scenic includes sightseeing through Scenic Freechoice and Scenic Enrich.
It allows passengers to select among different included sightseeing experiences.
Scenic Enrich consists of special cultural experiences designed for Scenic guests.
E-bikes are available on many European itineraries.
It is a balcony-style design where a large window can lower electronically, creating an open-air area within the suite.
The atmosphere is upscale but generally relaxed rather than centered on traditional formal evenings.
There are active Freechoice experiences and e-bikes, although travelers who want activity and wellness to be central parts of the vacation should also compare AmaWaterways.
That depends on how much value the traveler places on the included beverages, gratuities, excursions, butler service and other amenities.
Scenic's greatest distinction is the combination of luxury and inclusiveness.
The initial fare may be higher than some competitors, but a substantial portion of the vacation has already been paid for.
Travelers should compare Scenic based on the complete experience rather than simply comparing starting prices.
Choosing the right river cruise involves more than selecting a cruise line.
All About Travel can help you compare Scenic with Viking, AmaWaterways, Avalon, Uniworld, Tauck, Emerald and other river cruise companies based on the river, itinerary, suite, excursions, inclusions and total vacation price.
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